Spis treści: The Media: An Introduction

List of contributors, s. ix
Acknowledgements, s. xvi

Part I

  1. What you need to know before you start to use this book / Adam Briggs and Paul Cobley, s. 1 What are the Media?, s. 9
    Introduction to 'What are the Media? Adam Briggs and Paul Cobley, s. 11
  2. Comics, s. 14
    Roger Sabin, 'Eurocomics: "9th art" or misfit lit?'
  3. Book publishing, s. 23
    David Saunders, 'The book publishing industry'
  4. Advertising, s. 39
    Iain MacRury, 'Advertising and the new media environment'
  5. News agencies, s. 57
    Oliver Boyd-Barrett and Terhri Rantanen, 'Global and national news agencies: opportunities and threats in the age of the Internet'
  6. Public relations and journalism, s. 70
    David Miller, 'Promotion and power'
  7. Newspapers, s. 89
    James Curran, 'The sociology of the press'
  8. Magazines, s. 104
    Brian Braithwaite, 'Magazines: the bulging bookstalls'
  9. Radio, s. 121
    Andrew Crisell, 'Radio: public service, commercialism and the paradox of choice'
  10. Television, s. 135
    Richard Paterson, 'A framework for analysing contemporary television'
  11. Cinema, s. 148
    Anne Jackel, 'Cinema in Europe'
  12. Pop music, s. 164
    Roy Shuker, 'Marketing and mediating popular music in Europe'
  13. Technology, s. 180
    Brian McNair, 'New technologies and the media'

Part II 'Outside' the Media, s. 193
Introduction to ' "Outside" the Media' / Adam Briggs and Paul Cobley, s. 195

  1. Economics, s. 198
    Patrick Barwise and David Gordon, 'The economics of the media'
  2. Policy, s. 217
    Sylvia Harvey, 'Making media policy'
  3. Models of media institutions, s. 231
    Ralph Negrine, 'Media institutions in Europe'
  4. Audience research, s. 245
    Ray Kent, 'Administrative research of audiences'
  5. 'Effects', s. 259
    Guy Cumberbatch, 'Media effects: continuing controversies'
  6. 'Impacts and influences', s. 272
    Jenny Kitzinger, 'Media influence revisited: an introduction to the "new effects research"'
  7. Active audiences, s. 282
    Joke Hermes, 'The active audience'
  8. Approaches, s. 294
    John Corner, 'Why study media form?'

Part III   In the Media, s. 305
Introduction to 'In the Media' / Adam Briggs and Paul Cobley, s. 307

  1. Sexuality, s. 313
    Andy Medhurst, 'Tracing desires: sexuality in media texts'
  2. Gender, s. 326
    Irene Costera Meijer and Liesbet van Zoonen, 'From Britney Spears to Erasmus: women, men and representation'
  3. Social class, s. 340
    Joanne Lacey, 'Identifying characteristics of class in media texts'
  4. Race and ethnicity, s. 357
    Sarita Malik, 'Race and ethnicity the construction of Black and Asian ethnicities in British film and television'
  5. Youth, s. 369
    Bill Osgerby, '"The good, the bad and the ugly": post-war media representations of youth'
  6. Disability, s. 383
    Jessica Evans, 'Making up disabled people: charily, visibility and the body'
  7. Nationality, s. 401
    Andrew Higson, 'National identity and the media'
  8. Sport, s. 415
    Neil Blain and Raymond Boyle, 'Sport as real life: media sport and culture'
  9. News production, s. 427
    Jerry Palmer, 'News values'
  10. Parliamentary politics, s. 444
    Ivor Gaber, 'The media and politics'
  11. News photography, s. 464
    Patricia Holland, '"The direct appeal to the eye"? Photography and the press'
  12. Pornography and censorship, s. 477
    Linda Ruth Williams, 'Sex and censoriousness: pornography and censorship in Britain'

Index, s. 497


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